Britain's self-styled Domestic Goddess has launched her first tastebud-tickling iPhone application.
Nigella's Quick Collection, which features 70 easy-to-make recipes, shot to the top of the UK app sales charts this week, the Guardian reported. The sultry chef's app nudged ahead of Jamie Oliver's 20-Minute-Meals app, which remains a best seller six months after it launched in October. Hell's Kitchen chef Gordon Ramsay is set to follow soon with an app to be released in July, proving that the hunger for culinary apps shows no sign of abating.
Nigella's Quick Collection allows users to browse by chapter, mood, or even by what's in the fridge to create dishes such as Pasta with Courgettes, Rocket (arugula) and Pinenuts and Cheesecake in a Glass. Dinner invitations can be sent to friends using Facebook or email and there's a neat "forwards" and "backwards" voice control feature to keep sticky fingers away from the touch screen.
Video content shows Lawson sharing some of her culinary tips: from de-seeding pomegranates with the thwack of a wooden spoon — "There it is, innocent fun," she says with a glint in her eyes — to choosing the best chorizo.
"It's designed for people who work and have domestic responsibilities," Lawson said before the launch. "You can choose a recipe according to your food mood, then it translates that into a shopping list so you can just stumble around with your shopping trolley [cart]. It's designed for inspiration, but because I'm a greedy person, I love the idea of sitting on a bus looking at close-up photographs of food."
No kidding! Her team has dubbed the app "Nigellapp" but on her website Lawson quips: "I think of it as my Greed Gadget."
