MARKETING PROBLEMS OF POMEGRANATE SPAIN BASED PRODUCTS The pomegranate and its derivatives: a significant increase in consumption in the world
Pomegranate products such as juices, nectars, jams and extracts significantly increase their marketing and market share outside our borders. The vast majority of products sold in the market did not indicate the origin and variety of the pomegranate with which are produced.
This is mainly because the companies that package and market these products are based on supply and price of concentrates offered from the different countries. The production volume of pomegranate in Spain makes it unfeasible to compete with pomegranate juice concentrate in bulk from the different producing countries.
India with 1.200.000 tons and Iran with 1.000.000 tons are what make the price of pomegranate concentrate in the world, something that is very far from the Spanish production of between 30.000 to 50.000 tons.
99% of pomegranate juices sold in Europe are juices from concentrates, although most of them are those that fall short of juices, nectars and fruit cocktails which use pomegranate pictures in the label advertising claims and all made from concentrate.
The volume of production in Spain makes it unfeasible to compete with these products by price. Granatum Europe's bet is the quality and origin of its cultivation. We chose the variety Mollar precisely because its organoleptic quality makes it ideal for products containing 100%. Since the project Granatum Europe and after consultation with researchers in Spain and numbers in the world, we have opted for quality rather than quantity of production.
We believe strongly that the pomegranate is not a fashion and in the coming years its processed products were part of the daily diet of millions of consumers worldwide.
Thus, our project is proposed to give positive results within a period not less than 5 years. Pomegranate will be part of the daily diet of millions of consumers worldwide, therefore there will be some thousands of consumers who demand quality products grown within the borders of the European Union and this is the market share that aims to achieve Granatum Europe project "only and nothing else but pomegranate grown in Spain" is what makes our style.
How to promote the pomegranate for consumers to know the benefits of this product
A national advertising campaign: Something unfeasible due mainly to the high cost that this would be for our project, regarding on various prestigious advertising firms campaign would cost no less than 3 million of euros, assuming a major success in production capacity for pomegranate juice industry in a normal campaign without adverse climatology does not exceed 2.500 tons spread over more than 20 settlers and cooperatives. It means that the Spanish pomegranate can only aspire to a quality market and a sector of consumer demands.
How to reach this sector
There are things that are relatively easy on the pomegranate and this is the publication of regular press releases on research results, but there is a risk of 99.9 % of these investigations are conducted in research centers outside of Spain and from pomegranate grown in other countries.
Published press notes Last June of 2010 Granatum Plus launched its first product to market, extract powder capsules with a very high punicalagins. Granatum Plus decided to send to all the national media research findings or important publications made of pomegranate worldwide, these are some of the headlines of this news release.
The vast majority of this news has been reported by major news agencies like EFE and Europa Press. With them we have reported the properties of the pomegranate and its derivatives to the public but more importantly we're talking about a product grown in Spain, the great enemy of the pomegranate in Spain is none other than the importation of products made with fruit beyond our borders.
Digital newspaper on the pomegranate in Spanish, English, French, German and Italian
This is the web www.zumodegranada.com and www.pomegranatejuicenews.com. In this site and thanks to the University Miguel Hernández which collect and translate more than 1000 new articles that appear daily on the Internet in English and published in different languages. We also have the collaboration of different experts interpreting this research and make the assessment of these items. In these sites, published information that is understandable by the consumer and technical aspects are clarified by these experts. pomegranate: the vicious cycle
One aspect for the growth of pomegranate food industry is its increased production; however to increase the consumption and increment of funding for research is needed for better understanding the pomegranate properties grown in Spain.
Thus, pomegranate sector needs people who believe in it and bet on it definitely, we believe that pomegranate is not a spring flower, its consumption endure and grow if you believe in it and to reach consumers quality products are delivered to their daily consumption.
The area of pomegranate is not a fertile ground for hunter opportunities, and grant searchers, it is a sector that has to find people and capital on a long term project and bringing together the sector into a single brand of products, something almost unthinkable in the informal economy, any project of industrialization of pomegranate products unique to this fruit that does not have the blessing of the whole sector farmers, settlers and cooperatives is certain failure.
The solution is not in a juice factory, there are several, extracts or seed oil, there are many to, the important thing is to get a market share, sales volume and brand for the development of marketed products which combine great part of the industry.
Finally, add that all these impressions are the result of 5 years work in the field and analyzing the gradual growth of consumption of this fruit in the world.
Pomegranate The best antioxidant and regenerator created by the nature Natural and ecological cosmetic Without parabenes.
The Granatum Europa project, wich has been promoting the pomegranate consumption and its derivates as well , combining investigation and development, has taken a step forward with the launch of granatherapy , a natural cosmetic line without parabenes, everything done from the Elche mushy pomegranate.
The difference with the others similar treatments is the combination of two components of fruit antioxidants , like the punicalagina and the omega 5. The first is in the skin of pomegranate , the second one is only in natural way in the interior seed.
Punicalagin develops the regeneration of dermis and omega 5 regenerates the epidermis. The line of cosmetics includes-all of them with pomegranate extract and oil ,Tonic lotion , cleansing milk ,moisturizing cream , Nourishing cream, serum, eye contour ,cream seed oil of pomegranate and a new pill that includes the antioxidant of a big glass of pomegranate juice
Granatum plus edits websites like www.zumodegranada.com , www.pomegranatejuicenews.com and collaborates with various entity so as to publishing sites where you can be informed about investigations made about the advantages of antioxidants and the profits of the fruit.
Effect of pomegranate extract (PFE) in human radiodermatitis patients with squamous cell carcinoma (SCC) after radiotherapy
Studies carried out by the authors and other research groups have shown that pomegranate extract and other naturally occurring antioxidants, such as centella aciatica and green tea are effective in reducing the adverse effects of UVA/UVB or linear accelerator-mediated cutaneous damage. In addition pomegranate extract protects the skin by inhibiting UVB- and UVA-induced modulations of NF-kB and MAP kinase pathways. Our data suggest that the mechanism of the photochemopreventive effect of pomegranate extract against X-ray mediated damage is possibly similar to that demonstrated with UVB, UVA ionizing radiation
Thus the present study revealed that the gallic acid isolated from the pomegranate peel extract induced apoptosis in A549 cells through intrin-sic pathway.
The pomegranate juice treatment effectively reduced the oxidative stress and contributed to tissue recovery in experimental diabetic lungs. These findings would be of clinical relevance.
Regarding promising prospects of pomegranate phenolics, this review summarizes the available scientific information related to health promotion features of pomegranate-derived products and underlines the influence of multiple constituents on the observed biological actions, pointing out pomegranate juice as an interesting source to obtain health benefits.
Dr. A.E. Dujally scientist of Queen Marget University isolates Punicalagins from pomegranate seed, pulp, etc. Punicalagins is very effective in the treatment of infertility, heart disease, cancer, high blood pressure and several others. Their isolation is a mile stone of plant medicine after isolation of aspirin (also known as acetylsalicylic acid or ASA) from willow plant. Aspirin also has analgesic, anti-inflammatory, antiplatelet [prevent clotting diseases (such as heart attacks and strokes)] and antipyretic properties. It is also effective against 8-OXO-DG compound, which is related to aging. Punicalagins are tannins, large polyphenol compounds which are isomers of 2,3-(S)-hexahydroxydiphenoyl-4,6-(S,S)-gallagyl-D-glucose, hydrolysable tannins with a Molecular formula C48H28O30 and molecular weight of 1084 g/mol. They are found in forms alpha and beta in pomegranates. Punicalagins are also found to be the major component responsible for pomegranate juice's antioxidant and health benefits. Punicalagins are water soluble and have high bioavailability.
In conclusion, these observations suggest that pomegranate extract flower supplementation decreases oxidative stress and ameliorates impairment in learning and memory performances in diabetic rats. Therefore, we suggest that pomegranate extrac flower supplementation may be clinically useful in treating neuronal deficit in diabetic patients.
Pomegranate fruit extract derived from the tree Punica granatum possesses strong antioxidant and antiinflammatory properties. Pomegranate fruit was extracted with acetone and analyzed based on matrix-assisted laser desorption/ionization time-of-flight mass spectrometry and found to contain anthocyanins, ellagitannins and hydrolyzable tannins
Pomegranate juice supplementation to mice with advanced atherosclerosis reduced their macrophage oxidative stress, their macrophage cholesterol flux and even attenuated the development of atherosclerosis. Moreover, a tannin-fraction isolated from Pomegranate juice had a significant antiatherosclerotic activity.
The overall results showed that the pomegranate peel extracts have both antioxidant and antimutagenic properties and may be exploited as biopreservatives in food applications and neutraceuticals.
The phytochemistry and pharmacological actions of all pomegranate Punica granatum components suggest a wide range of clinical applications for the treatment and prevention of cancer, as well as other diseases where chronic inflammation is believed to play an essential etiologic role
These results indicate that the ellagitannins and urolithins released in the colon upon consumption of pomegranate juice in considerable amounts could potentially curtail the risk of colon cancer development, by inhibiting cell proliferation and inducing apoptosis.
Here’s the wonderful thing about Ottolenghi food: it’s big on flavor. And that flavor comes from simple ingredients that are combined in such abundance the results feel decadent, even if they’re slightly virtuous. Take the fennel / pomegranate salad, for example.
This article provides an overview of the work done addressing the potential benefits of pomegranate on obesity and assesses the efficacy of intervention by pomegranate and its extracts
This article provides an overview of the work done addressing the potential benefits of pomegranate on obesity and assesses the efficacy of intervention by pomegranate and its extracts
The combination of pomegranate extractwith fluconazole represents an attractive prospect for the development of new management strategies for candidiasis, and should be investigated further in in vivo models.
It could be concluded that, Pomegranate Peel Extract exhibited strong antimicrobial effect and high antioxidant activity. In addition it enhanced liver and kidney functions.Consequently Pomegranate Peel Extract might be used as multifunctional preservative in foods.
Pomegranate extractis safe and effective in the treatment of menopausal symptoms. Further studies on whether or not the beneficial effect of pomegranate extract is due to the estrogen component are needed
Pomegranates are in style. Health-conscious consumers laud Pomegranate juice for its nutritional value and antioxidants, and the syrupy grenadine made from it infuses Shirley Temple cocktails for the youngsters.
